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We have compiled a few resources that are especially helpful for prospective sellers. Do everything you can do to maximize your proceeds. Click here if you would like us to help you find something specific! |
Getting What You Want: Hiring Well Is Step # 1
The Tools I Use
Today’s competitive market looks and acts significantly different than the market of even a year ago. To be truly successful, I:
1. Manage a comprehensive marketing program.
2. Use advanced technology that allows buyers full access to information on your home, around the clock.
3. Automatically collect and aggressively pursue leads.
4. Manage the contact follow-up that assures timely and effective response with home buyers.
There are a lot of real estate agents in Silicon Valley, most of whom are competent, professional, and trustworthy. There are others who are less reliable, and some who are really nothing more than hobbyists at home selling. The first thing to understand, though, is the difference between a real estate agent and a Realtor. A Realtor is a member of the National Association of Realtors and follows a code of ethics. This matters a lot! A Realtor usually also belongs to the state association of Realtors (in our case it's CAR, the California Association of Realtors) and a local board or association. Here in Santa Clara County, we have two local boards: SILVAR, the Silicon Valley Association of Realtors (of which I am a member) and SCCAOR, the Santa Clara County Association of Realtors.
For Sale By Owner?
Maybe you’ve thought about selling your home without an agent in order to avoid paying an agent’s commission. That commission, depending on where you live and what agency you choose, will be somewhere from 5 - 7%.
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